Corporate Greeting Cards

Corporate Greeting Cards – 3 Reasons Why You Should Send These

We all get post which goes straight in the bin, but a Christmas card is slightly different. When we receive a Christmas card we do stop to read it and see who sent it.

In this time of economic upheaval is a Christmas card really going to be a good way to spend an already tight budget? It would be great to say that a Christmas card is worth sending because it is a chance to wish someone well, in the corporate world you need to view it as a cost which will need to offer a return.

So how can investing in corporate greeting cards help your business? Below are my top three reasons to continue sending corporate greeting cards.

1. Remind them that you exist – if you send them to an account which has slowed then it is a chance to remind them that are there and still interested in their business.

2. Give them up to date contact details – Sometimes there is one particular contact who maintains an account, when this person leaves the account becomes dormant. By sending a Christmas card you are letting them know who is still there, or simply reminding them of who their old contacts at the company were. Of course it will also have your phone, fax, email and web details on.

3. Show them that despite the recession you are still there and offering a service. With the current economic climate there has been much changing of companies. People have been bought out, names have changed and of course some companies have been rumoured to be on the way out and then survived. If your company falls into any of the above categories then a Christmas card can confirm to clients that you are still going strong.

Although a Christmas card can only contain a certain amount of information a follow up phone call may help an account which needs a boost; ‘Did you get my card?’, ‘I’m sad, sent you a card and you still didn’t call…’ Naff lines, but who cares if it gives you an opening to new business.

Be brutal; use the corporate greeting card to your advantage. This is a once a year opportunity so don’t let it pass you by.